"Pfizer, A New Era - shaping our collective future", was the motto for Pfizer Portugal's internal kick-off meeting. As the organisation prepares to embrace an increasingly digital future, gradients and multiple levels of focus represent this progressive transition. The visual impact and the clarity of the typography illustrate the solidity and precision that the pharmaceutical company stands for.
Like the descriptive, which encapsulates Pfizer's renewed mission, the fluid and vibrant image reflects a distinctly digital future yet to be discovered. This notion is materialised through the gradients and their different levels of focus.